It is estimated that the global number of smartphone users will rise to 3. If we looked at it in terms of devices, there are more connected mobile devices in the world 7.
Emerging economies are catching up. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry. These figures are growing every year, and along with it, the market for mobile apps. In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.
We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. View the number of unique paying users by day, week, or month. The daily number of unique paying users can help you assess whether changes you make impact user spending within your app. Filter sales per paying users by source to learn the average spend per user from a particular campaign, app, or website. The Overview page shows the number of pre-orders, and breaks them down by territory, source type, and more.
Download reports with additional data to conduct deeper analysis. View the number of active paid subscribers, subscribers that continue renewing, subscribers that convert to a standard price from each type of subscription offer, and more. See how many new customers subscribe each day, as well as daily subscription sales, reasons a subscription has been cancelled including billing issues and price increases , and more.
You can also filter this data by app, subscription, and other metrics to analyze performance. View data for downloads of your apps, initiated sales, initiated pre-orders, and estimated proceeds. You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics. View your final proceeds for each month, with earnings broken out by territory and currency. On the Overview page, you can see the number of Sessions per Active Device and click the number for details.
This can help you understand typical engagement with your app and measure progress toward usage goals. You can also view or filter this data by different dimensions for additional insight. For example:. The Retention tab shows the percentage of devices on which your app was used in the days after first installation.
This can help you understand whether users enjoy their initial app experience. If your retention rate is low, you might update your onboarding experience to help users better understand your app and see if retention rates improve. You can also filter this data by different dimensions for additional insight. A paying user is a unique user, based on Apple ID, who paid for an app or in-app purchases.
To see proceeds per paying user, choose Proceeds in the Metrics tab and compare this data to Paying Users. Look for variation in this data for different versions of your app to understand if your updates might have affected user spending.
You can also filter this data by different dimensions for more insight. Data is recorded when a customer initiates a transaction on the App Store or in your app. Note that data for iMessage apps and sticker packs is associated with iOS. In-app purchases include consumables, non-consumables, auto-renewable subscriptions, and non-renewing subscriptions.
To see a high-level summary of your in-app purchases, visit the Overview page and look at the In-App Purchases section. Restored in-app purchases are not included. For more detailed information, click Top In-App Purchases to visit the Units page filtered by in-app purchases. You can view or filter this data by different dimensions for additional insight.
On the Overview page, visit the Sales section to see your total sales across all apps, in-app purchases, and bundles you offer, including applicable taxes. Refunds subtract from the total. Please note that sales totals are recorded when a customer initiates a transaction, not when Apple has successfully billed and collected payment from the user. To see a breakdown of your sales by content type, visit the Sales page. You can also see a graph of sales per day.
Filter or view this data by different dimensions for more details. View your total monthly proceeds and total Units sold, as well as payment details by territory. This information can be manually downloaded as a monthly report by clicking the Create Reports button, or automatically downloaded using Reporter or the App Store Connect API.
0コメント