This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location.
This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well.
As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses. In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries.
The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives.
Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one.
So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1.
There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets.
Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps. I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want.
The gaming category dominates the App Store. Why is this happening? Tools — Mobile App Retention and Churn As you just learned, app usage is not guaranteed after a download. What does this mean for you and your app? Mobile App Usage by Age Technology usage varies by generation. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.
Learn more about the App Store Review Guidelines. You should never have to worry about inappropriate content. We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk.
Every app has an assigned age rating, so parents can determine what is appropriate for their children. Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front.
Apps help unlock the full potential of your Apple devices. Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.
We help app developers take advantage of our latest hardware technologies. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.
App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. And more than , apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.
Problem with an app? Easily report it from the App Store. In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store. These findings, Sensor Tower suggests, indicate that the U. In addition, no other apps have found the same level of success that Snapchat and Bitmoji did back in and , the report adds.
For example, Messenger saw 5 million U. App Store installs in November while Bitmoji and Snapchat passed 5 million installs in August and March , respectively. And no other non-game app has topped 3. Meanwhile, the decline in downloads needed to reach the No. In the most recently measured year, consumers downloaded billion mobile apps to their connected devices, up by more than 50 percent from The app market Mobile apps are projected to generate more than billion U.
In , gaming and video made up the largest shares of the mobile content market for the year. The ePublishing and education sectors still saw a limited market for their mobile content, despite the increase in apps usage brought by the COVID pandemic disrupting regular school system settings. App monetization: a changing landscape As an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download.
In the second quarter of , Android consumers have spent an average of 5. As of September , the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively. In comparison, apps offering subscription plans are becoming increasingly popular in the monetization landscape.
In , the leading subscription apps in the Apple App Store generated more than 10 million U. Loading statistic Show source. Download for free You need to log in to download this statistic Register for free Already a member? Log in. Show detailed source information?
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